Complete booth: 6 panels, 3 on each side
This booth was designed for the 2013 4G LTE World Summit in Amsterdam. Check Point had a relatively small presence at the event, so it was necessary for the booth to really pop to drive traffic. The natural choice was to exploit the bold pink logo color juxtaposed with stark duotone imagery. The traffic generated was far higher than originally estimated, and lead generation was strong.
6-panel layout
3-panel left side detail
3-panel right side detail