Paprika's Kitchen is a small artisanal producer of home-grown and -made pepper jams. They plan to sell their preserves in high-end farmers' markets and specialty food stores. There is a lot of competition in this space, so the first priority for their identity project is creating packaging that will help them stand out on the shelf and convey the handcrafted quality of their product.
As an example of how I work, these are four options I submitted to the client, each with its own personality and character.