Claire Loïc is a husband and wife team making infinitesimally small lots of premium Napa Valley wine. Being a brand-new venture, they were very open to lots of different visual brand ideas. After exploring several directions, we landed on this playful, modern take—a not-so-traditional wine label that is quirky and bold, just like them. They currently have two vintages of Stag's Leap Cabernet Sauvignon and one of Bennett Valley Merlot under their belts, and are planning a few more surprises.